Marketing for a stronger planet

Question:

Are there opportunities in marketing, social media and advertising that fuel fresh, positive change?

Answer:

Yes!  

Some of the coolest, most innovate companies and organizations would love to hear from you. Check out this list: http://www.bcorporation.net/ Why not work with them right now?  Visit this link, too: http://33needs.com/where-do-i-go

You have opportunities to leverage social media (facebook, twitter, youtube, vimeo) to generate business, bring in funds, and stimulate positive action. Check out what one non-profit is doing right now: http://www.scribd.com/doc/17838784/Social-Media-Case-Study-Charity-water

Awesome list of resources that align with your passion (and major):

http://www.enviromedia.com/

http://www.earthadvertising.com/

http://think-social.org/awards/final-nominees

http://www.adcouncil.org/

http://adcouncilcreative.org/

http://www.socialbrite.org/cause-organizations/?d=1

http://empax.org/

http://www.toolsofchange.com/en/home/

http://www.social-marketing.com/ http://beth.typepad.com/beths_blog/

http://www.design21sdn.com/social-theme/communication/organizations?page=2

http://socialmarketing.com/default.aspx http://www.edelman.com/

You'd like to work in a firm?  Look at what the Martin Agency is doing to bring attention (and action) to our environmental crisis: http://www.motherjones.com/blue-marble/2008/04/interview-al-gores-climate-ad-gurus

Their chief rival, Saachi & Saachi, is also embracing the business potential of doing good: http://www.saatchi.com/our_work/social__true_blue

Always feel free to give me a call at 610.999.5430, too. Thanks!

Josh

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And how the F&*$ do I do this? (career series)

Question:

Hey Josh,

I wanted to thank you again for yesterday's presentation - it really
made an impact on my career outlook and you've motivated me to look
beyond the traditional corporate path. I've started looking around
through the websites you mentioned, and I plan on sending out a
request for opportunities as you suggested. I'd like to get your
advice on how to go about this - besides mentioning my studies at
Cornell and my interest in this kind of work, what other information
do you think would most effectively capture peoples' attention without
making the email too lengthy? Should each email be tailored to the
organization (besides the contact name) like in a cover letter? Would
you suggest attaching my resume to the initial email? I want to make
sure it's just right before sending them out, so any advice you might
have would really help.

Answer:

It was awesome being back at CU. Take a look at the email that I
actually sent below. I'm going to be on campus until Nov. 17. Will
you email me again in a week or so when I know my schedule better?
I'd be more than happy to sit down and talk
to you in greater depth. Thanks!

Hi Mr. Evans --

I came across your contact in carbon finance leadership materials
through my work with the UN. I recently led the development of a
landmark environmental initiative at Citigroup, and I am
extraordinarily interested in using my energy and creativity to help
advance your Climate Change Practice.

I'm currently a third-year law student at the University of Michigan.
As a Fulbright Scholar prior to law school, I worked to expand
educational access for young people in Nigeria. I'm presently
advising the African Venture Capital Association on key legal and
regulatory issues related to the development of renewable energy
projects and the sale of carbon credits.

I'm attaching my resume and would be happy to send anything else you
may find useful in evaluating my candidacy for an associate position.

All the best,

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Save the Planet - legal style. (career series)

Question:

Hey, Mr. Tetrick!

It was a pleasure hearing you speak tonight. I was not given a chance to talk to you, so I decided to take your advice by sending you an e-mail.

I am a freshman majoring in Biology, along with minors in French and Environmental Studies. However, unlike the "traditional" Biology major, I do not plan on going to medical school; instead, I plan on going to law school with a background in science. My career choices are to practice either Environmental or Patent Law.

I was just wondering if you know of any internships that relate to my career choices.

Again, it was nice meeting you and learning of your fantastic experiences.

I look forward to hearing from you soon.

Answer:

You have many options regardless of the path you decide on. If
you focus on our hurting planet, you'll have these awesome
opportunities on the patent and environmental law side:

WRI
Environmental Defense Fund
Earth Justice
Nature Conservancy
Sierra Club
Conservation International

The hundreds of clean energy companies on this list:
http://www.cleanedge.com/CEindex.php
http://www.acore.org/membership/member_directory

Law firm practices provide a path for patent for environmental law
through building a clean energy economy. For example:
http://www.nixonpeabody.com/services_overview.asp?SID=511
http://www.bakernet.com/BakerNet/Practice/EnvironmentClimateChange/

Make sure you check out Good.is, Network for Good, and Idealist.org, too!

Get back at me if this doesn't make sense. - J

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International Opportunities (career series)

Question:

I was one of the members of Sigma Beta  Rho who you talked to this past weekend. I found your speech to be very helpful and interesting, I was interested in particular about how you were able to get so much international experience? Also,I am studying  for the Foreign Services Officer Exam this coming February and was wondering if you knew anyone at the State Department who had actually taken this exam or if you yourself knew anything about the exam. 

Answer:

Great to hear from you. How did I get some much  experience?  As I said during the talk, it has nothing to do with intelligence - just hustle.  I aggressively contacted hundreds (and hundreds) and organizations and companies that were doing innovative, world-changing stuff.  I sent a crisp email stating why I was good for them - not the other way around. The process is a little time consuming, but worth it! I don't know a lot about the exam, but just google it :).  I'm always here if you have questions as you move forward.  Feel totally free to give me a call at 610.999.5430. 

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